✦ Web Strategy

A plan before
the first
pixel.

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Most websites fail before they’re built. We help you figure out what you actually need, why, and how to make it work — before anyone writes a line of code or a word of copy.

🦭

Clear Direction

No more guessing what to build

📊

Measurable Goals

Built around outcomes, not opinions

✦ What’s included

🔍

Website Audit

We tear down what you have and tell you exactly what’s working, what’s not, and what to fix first. No fluff, no jargon — just a clear action list.

🎯

Goals & Positioning

We align on who you’re talking to, what you want them to do, and how your site fits into your broader business. The foundation everything else gets built on.

🗺️

Site Architecture & Planning

Page structure, navigation, content hierarchy, user flows. We map out the full site before anyone touches a template or writes a headline.

✦ The process

Clarity before
commitment.

01

Discovery Call

A focused 60-minute conversation about your business, your audience, and what you’re trying to achieve online.

02

Audit & Research

We review your current site, your competitors, and your market. You get a written audit with specific findings and recommendations.

03

Strategy Document

A clear, actionable doc covering goals, positioning, site structure, and content priorities. Something you can hand to any designer or developer and get a consistent result.

04

Roadmap & Handoff

A prioritized list of what to build, in what order, and roughly what it should cost. You’re free to use us for the build — or take it anywhere.

✦ Pricing

Know what you’re paying for.

AUDIT ONLY

$400 flat

A standalone website audit with written findings and a prioritized recommendation list. Delivered within 5 business days.

FULL STRATEGY

From $1,200

Discovery, audit, positioning, site architecture, and a full strategy doc with roadmap. Everything you need to build with confidence.

Web Strategy San Luis Obispo | stonefruit. | stonefruit.